Lamorinda Moms is a membership-based community of parents (primarily moms) with children ages six and younger in the local Lamorinda (Lafayette, Orinda, and Moraga) area. Lamorinda Moms was preparing to launch an all-new mobile app designed to streamline their community interaction–moving key features off of Facebook, integrating a new calendar of events, and incorporating group/chat functionality all onto one cohesive platform. The new platform will focus on wellness, with events including workout groups, monthly social gatherings, and special interest groups for parents—in addition to playgroups and other parenting-specific resources.
Worked closely with the co-directors to refresh their brand with a new more modern logo with several variations for use on all media channels, developed a color palette, designed a series of icons and graphic assets for use in the mobile app, and created a newsletter template in MailChimp featuring the new branding.
Project Elements
- branding
- logo design
- newsletters
- special projects
- app icon/asset development